IFTTT Review

★ 3.7

Consumer-grade automation for things like 'Turn on the lights when I get home.' Too simple for business workflows. $3.99/month for Pro.

On this page

    IFTTT pioneered simple automation for consumers. Here's how it fits in 2024's automation landscape.

    The Pioneer's Position

    IFTTT ("If This Then That") created the consumer automation category. While Zapier and Make serve businesses, IFTTT's bread-and-butter remains smart home and personal productivity.

    Key Features

    Applets (Pre-built Automations)

    One-click enable from thousands of pre-configured automations. No setup required for common use cases.

    Smart Home Focus

    Strong integration with IoT devices—Philips Hue, Nest, Ring, smart speakers. Perfect for home automation.

    Simple Interface

    The simplest automation tool to use. No learning curve—pick a trigger, pick an action, done.

    Mobile App

    Excellent mobile experience for managing automations on the go. Location-based triggers work seamlessly.

    Limitations to Consider

    • Single action limit: Free plan allows only 1 trigger → 1 action per applet
    • No multi-step workflows: Not designed for complex business processes
    • Slow execution: Free tier may have 15-60 minute delays
    • Business integrations: Limited compared to Zapier for business apps

    Pricing

    Free

    $0

    • 2 applets
    • Single-step only
    • Standard speed

    Pro+

    $14.99/mo

    • Unlimited applets
    • Multi-action applets
    • Faster polling

    Who Is This For?

    Good Fit:

    • Smart home enthusiasts
    • Personal productivity automation
    • Non-technical users wanting simplicity

    Probably Not For:

    • Business workflow automation
    • Complex multi-step processes
    • Time-sensitive automation needs

    The Bottom Line

    IFTTT remains excellent for smart home and simple personal automations. For business use cases, look at Zapier or Make instead—they're built for that purpose.

    Frequently asked questions

    Is it free?
    There is a limited free tier.
    Can it connect to Salesforce?
    Technically yes, but why would you?