Best Email Marketing Software for Ecommerce (2026)
Omnisend
Free / $16/mo • Built for Online Stores
Purpose-built for ecommerce with Shopify, WooCommerce, and BigCommerce integrations. Pre-built abandoned cart, welcome series, and post-purchase automations. Free plan includes 500 emails/month. SMS marketing included on paid plans.
GetResponse
$15/mo • Email + Ecommerce Tools
Full email marketing platform with ecommerce-specific features: product recommendations, abandoned cart emails, promo codes, and transactional emails. Includes landing pages and webinar hosting. Excellent deliverability rates.
ActiveCampaign
$29/mo • Deep Ecommerce Integrations
The most powerful automation builder for ecommerce. Track customer behavior across your store, trigger hyper-personalized emails based on browsing and purchase history. Shopify deep data integration. Best for stores doing $10K+/month.
Klaviyo
Free / $20/mo • Shopify's #1 Email Partner
Mailchimp
Free / $13/mo • Great for Beginners
Drip
$39/mo • Ecommerce Revenue Focused
Moosend
$9/mo • Budget Ecommerce Email
beehiiv
Free / $43/mo • Newsletter + Content Monetization
ConvertKit
Free / $25/mo • Creator-Focused Commerce
Lemlist
$39/mo • B2B Ecommerce Outreach
Best Ecommerce Pick: Omnisend
Pre-built abandoned cart flows, SMS marketing, and ecommerce reporting. Free plan available.
Try Omnisend Free →Frequently Asked Questions
What's the best email marketing tool for Shopify?
Omnisend and Klaviyo are the top two choices for Shopify stores. Omnisend is better value with a free plan and built-in SMS. Klaviyo has deeper data analytics and is the official Shopify email partner. For stores under $10K/month revenue, start with Omnisend. For larger stores wanting advanced segmentation, go with Klaviyo.
How much should I spend on email marketing for my store?
Email marketing should generate $30-40 in revenue for every $1 spent. Most ecommerce stores can start with a free plan (Omnisend, Mailchimp, or beehiiv) and upgrade to $15-50/month as they grow. Don't spend more than 5% of your email-attributed revenue on your email platform.
Do I need SMS marketing along with email?
For ecommerce, yes. SMS has 98% open rates vs 20% for email. Use SMS for time-sensitive offers, abandoned cart reminders, and shipping notifications. Omnisend and Klaviyo include SMS in their platforms. Start with email first, then add SMS once you have a flow that works.
Which abandoned cart email tool has the best recovery rate?
Omnisend reports the highest abandoned cart recovery rates (averaging 5-8%) thanks to their multi-channel approach (email + SMS + push). ActiveCampaign and Klaviyo are close behind with advanced behavioral triggers. The key is timing: send the first reminder within 1 hour, second at 24 hours, third at 72 hours.