Insightly Review

★ 3.9

CRM and project management in one tool from $29/month. Track a deal through sales then hand off to delivery without switching apps.

On this page

    Insightly combines CRM with project management. Here's whether that combination makes sense.

    The Hybrid Approach

    Insightly's differentiator: it handles both customer relationships AND project delivery. Win a deal, then manage the project—all in one place.

    Key Features

    CRM + Projects

    Convert opportunities to projects. Track delivery alongside sales. Useful for service businesses where the sale is just the beginning.

    Google Integration

    Strong Gmail and Google Workspace integration. Sidebar shows contact info while emailing.

    Workflow Automation

    Automate task creation, email sends, and field updates based on triggers.

    Marketing Module

    Optional Insightly Marketing add-on for email campaigns and lead nurturing.

    Limitations to Consider

    • Middle ground: Neither the best CRM nor the best PM tool
    • Project features: Less robust than dedicated PM tools (Asana, Monday)
    • Mobile app: Reviews cite limitations
    • Learning curve: The hybrid nature can be confusing initially

    Pricing

    Plus

    $29/user/mo

    CRM + Projects

    Professional

    $49/user/mo

    Workflows, lead routing

    Enterprise

    $99/user/mo

    Advanced customization

    Who Is This For?

    Good Fit:

    • Service businesses (agencies, consultants)
    • Teams wanting CRM + PM combined
    • Google Workspace users

    Probably Not For:

    • Pure sales teams (CRM-only focus)
    • Complex project management needs
    • Teams wanting best-of-breed for each

    The Bottom Line

    Insightly's CRM-plus-projects approach works for service businesses where sales and delivery blur together. For pure CRM or pure PM, specialized tools are usually better.

    Frequently asked questions

    Does it have marketing?
    Yes, they added 'Insightly Marketing' recently.
    Is it good for products?
    No, it's really for services/projects.