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Insightly Review

★ 3.9

Bridges the gap between Sales and Delivery. CRM + Project Management in one.

📅 Last updated: March 2026
B+
Feature Set
B
Ease of Use
B
Price-to-Value
$29/mo
★ 3.9 · 140K+ users
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Insightly combines CRM with project management. Here's whether that combination makes sense.

The Hybrid Approach

Insightly's differentiator: it handles both customer relationships AND project delivery. Win a deal, then manage the project—all in one place.

Key Features

CRM + Projects

Convert opportunities to projects. Track delivery alongside sales. Useful for service businesses where the sale is just the beginning.

Google Integration

Strong Gmail and Google Workspace integration. Sidebar shows contact info while emailing.

Workflow Automation

Automate task creation, email sends, and field updates based on triggers.

Marketing Module

Optional Insightly Marketing add-on for email campaigns and lead nurturing.

Limitations to Consider

  • Middle ground: Neither the best CRM nor the best PM tool
  • Project features: Less robust than dedicated PM tools (Asana, Monday)
  • Mobile app: Reviews cite limitations
  • Learning curve: The hybrid nature can be confusing initially

Pricing

Plus

$29/user/mo

CRM + Projects

Professional

$49/user/mo

Workflows, lead routing

Enterprise

$99/user/mo

Advanced customization

Who Is This For?

Good Fit:

  • Service businesses (agencies, consultants)
  • Teams wanting CRM + PM combined
  • Google Workspace users

Probably Not For:

  • Pure sales teams (CRM-only focus)
  • Complex project management needs
  • Teams wanting best-of-breed for each

The Bottom Line

Insightly's CRM-plus-projects approach works for service businesses where sales and delivery blur together. For pure CRM or pure PM, specialized tools are usually better.

Frequently Asked Questions

Q: Does it have marketing?

Yes, they added 'Insightly Marketing' recently.

Q: Is it good for products?

No, it's really for services/projects.

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