Cold email outreach with personalized images and videos. Built for sales teams who actually want replies.
Lemlist is a cold outreach platform built for B2B sales teams, SDRs, and agencies. It pioneered personalized image and video insertion in cold emails, so every prospect gets a message that looks hand-crafted, not blasted.
Beyond email, it runs true multi-channel sequences: email, LinkedIn touchpoints, and phone calls in a single workflow. Its built-in database gives you 450M+ B2B contacts to prospect from without leaving the tool.
Setup takes about 30 minutes. Connect your inbox, warm it up with lemwarm, and you are ready to send. The campaign builder is visual and logical: you see the exact sequence your prospect will move through before you launch.
The personalized image feature is legitimately impressive. You upload a template, map fields like first name and company logo, and every email renders a unique image for each recipient. Reply rates go up. It is not a gimmick.
The AI sequence builder saves real time. Describe your ICP and offer, and it drafts a multi-step sequence with follow-ups. You still need to edit it, but it gets you 80% of the way there fast.
Dynamically insert the prospect's name, face, or company logo into images inside the email. Every send looks one-to-one.
Chain email, LinkedIn messages, connection requests, and call tasks in a single automated sequence. Hit every channel from one place.
Describe your offer and target. The AI writes your full outreach sequence including follow-up emails and LinkedIn steps.
Built-in B2B contact finder. Search by job title, industry, company size, and location. No separate prospecting tool needed.
Gradually ramps your sending volume and auto-engages with warm-up emails. Keeps your domain out of spam folders.
Create a unique landing page per prospect. Dynamic content matches the email they received. Higher conversion, less friction.
Test subject lines, body copy, CTAs, and image variants. Lemlist tracks opens, clicks, and replies per variant automatically.
See open rates, reply rates, click rates, and bounce rates at the campaign and step level. Know exactly where sequences break down.
$39/mo
Per user
$59/mo
Per user
$79/mo
Per user
$109/mo
Per user
A free trial is available. No credit card required to start.
| Feature | Lemlist | Instantly | Apollo.io | Outreach |
|---|---|---|---|---|
| Personalized images | ✅ | ❌ | ❌ | ❌ |
| Multi-channel sequences | ✅ | ❌ | ✅ | ✅ |
| Built-in lead database | ✅ 450M+ | ✅ | ✅ 275M+ | ❌ |
| Email warm-up | ✅ Built-in | ✅ Built-in | ❌ | ❌ |
| AI sequence builder | ✅ | ✅ | ✅ | ✅ |
| Starting price | $39/mo | $37/mo | $49/mo | $100+/mo |
Instantly wins on pure email volume at lower cost. Apollo is stronger if you need full CRM and prospecting in one tool. Outreach is enterprise-grade and priced accordingly. Lemlist is the only tool that combines personalized visuals, warm-up, multichannel sequences, and a lead database in one product at this price point.
Lemlist is the best-in-class tool for cold email personalization. If your growth depends on booked meetings from outbound, this is the platform that gives you the best shot at standing out in a crowded inbox.
The multichannel sequences and built-in lead database mean you can run a full outbound operation from a single dashboard. The per-seat pricing is the main friction for larger teams, but for solo operators and small sales teams the ROI is straightforward.
Try Lemlist Free
No credit card required. See if personalized outreach actually moves your reply rate before you commit.
Start Your Free TrialYes, connects to any email provider via SMTP/IMAP or direct integration with Google Workspace and Microsoft 365.
Depends on your country and how you do it. B2B cold email is generally legal in most places if you include an unsubscribe option and aren't misleading. Always check local regulations.
With lemwarm, you can see improvements in 2-3 weeks. Full warm-up for a new domain typically takes 4-8 weeks.
Technically yes, but it's not designed for that. You'd be better off with GetResponse, Mailchimp, or ConvertKit for newsletter-style marketing.
What real users are saying about Lemlist
“Our reply rates went from 3% to 18% after switching to Lemlist. The personalization features are insane.”
“Finally a cold email tool that doesn't feel like spam software. The LinkedIn integration is a game changer.”
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