Budget-friendly powerhouse. Charges by 'emails sent' not 'contacts stored'.
Brevo (formerly Sendinblue) competes on price while adding CRM and SMS features. Here's how it stacks up.
Brevo rebranded from Sendinblue in 2023, positioning itself as an all-in-one marketing platform at lower prices than Mailchimp or HubSpot.
Core email features: templates, automation, A/B testing, segmentation. Competent but not industry-leading.
Built-in SMS campaigns at competitive rates. Send texts alongside emails from one platform.
Basic CRM included for managing deals and contacts. Not as powerful as dedicated CRMs, but free.
SMTP and API for transactional emails (password resets, order confirmations). Competes with SendGrid.
$0
300 emails/day
$25/mo
20K emails/month
$65/mo
Advanced automation
Brevo offers solid value for small businesses wanting email, SMS, and basic CRM without paying Mailchimp prices. Not the most powerful, but good enough for many use cases.
Yes, decent workflow builders, though less visual than ActiveCampaign.
It's a 'Sales CRM' light. Good for tracking leads, not for complex sales orgs.
Affordable CRM with marketing and service desk. The budget-friendly alternative.
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The 'kitchen sink' platform. Everything but the kitchen sink—for $20/month.
