Campaign Monitor Review

★ 4.1

Email marketing built for agencies sending on behalf of multiple clients. White-label client accounts and reporting from $39/month.

On this page

    Campaign Monitor focuses on beautiful email design for agencies and brands. Here's its niche.

    The Design-First Approach

    Campaign Monitor targets marketers and agencies who prioritize email aesthetics. Known for elegant templates and design tools, less for advanced automation.

    Key Features

    Beautiful Templates

    One of the best template libraries in email marketing. Modern, elegant designs out of the box.

    Easy Email Builder

    Intuitive drag-and-drop editor. Non-designers can create professional emails quickly.

    Agency Features

    Multi-client management, reseller options, and white-labeling for agencies managing multiple brands.

    Transactional Email

    Send triggered emails from your app while maintaining design consistency.

    Limitations to Consider

    • Automation: Basic compared to ActiveCampaign or Klaviyo
    • Pricing: More expensive than alternatives for similar features
    • CRM features: Limited contact management
    • Innovation: Slower to add new features than competitors

    Pricing

    Basic

    $9/mo

    500 contacts, 2.5K emails

    Unlimited

    $29/mo

    500 contacts, unlimited emails

    Premier

    $149/mo

    Advanced segmentation

    Who Is This For?

    Good Fit:

    • Design-focused brands
    • Agencies managing multiple clients
    • Newsletter publishers prioritizing aesthetics

    Probably Not For:

    • Complex automation needs
    • E-commerce (Klaviyo is better)
    • Budget-conscious small businesses

    The Bottom Line

    Campaign Monitor excels at making emails look good. If that's your priority and automation is secondary, it's a solid choice. For advanced features, look elsewhere.

    Frequently asked questions

    Is it easy to use?
    Yes, extremely user-friendly.
    Can I markup costs?
    Yes, agencies can pay the bill and re-bill clients at a profit.