The household name. Good for pretty newsletters, bad for complex automation.
Mailchimp is the most recognized name in email marketing. Here's an honest assessment of where it stands today.
Mailchimp has evolved from a simple email tool into a broader marketing platform, including:
One of the best drag-and-drop email builders available. Templates look professional and render well across email clients.
Connects with virtually every platform—Shopify, WordPress, WooCommerce, Zapier, and hundreds more.
Visual automation builder for multi-step sequences based on subscriber behavior.
Note: Less flexible than ActiveCampaign's automation builder for complex logic.
$0
$20/mo
Mailchimp is a solid starting point with an excellent email designer and broad integrations. However, many users migrate away as their lists grow and costs increase. Consider the long-term pricing before committing.
It's okay (500 contacts), but they recently removed many key features from Free.
Usually price or the need for better automation logic.
Affordable CRM with marketing and service desk. The budget-friendly alternative.
The newsletter platform built by Morning Brew alumni. Create, grow, and monetize newsletters with built-in ad network, referral programs, and paid subscriptions with 0% take rate. Get 20% off for 3 months + 14 days free through our link.
The 'kitchen sink' platform. Everything but the kitchen sink—for $20/month.
