Pricing Database · Updated 2026-05-10

Email Marketing Pricing Database

11 platforms compared at 1K, 5K, 10K, and 25K subscriber list sizes. Free-plan limits and what features are bundled at each tier. Built for solopreneurs picking a tool before hiring a marketer.

11 tools 8 with permanent free plans 10 with all 4 list-size prices verified

Disclosure: Some links below are affiliate links. We may earn a commission at no cost to you. How we review.

Tool Free plan Free limit @ 1K @ 5K @ 10K @ 25K Bills by Best for
MailerLite Yes 500 · 12,000/month $15/mo $39/mo $73/mo $159/mo subscribers Solo operators starting from zero. Free plan does not feel crippled.
beehiiv Yes 2,500 · Unlimited sends Free $43/mo $43/mo $86/mo subscribers Newsletter-first creators monetizing with paid subscriptions.
Kit Yes 1,000 · Unlimited sends $33/mo $66/mo $100/mo $174/mo subscribers Writers, course creators, paid newsletters with the Creator Network bonus.
Brevo Yes Unlimited (up to 100K) · 300/day $9/mo $9/mo $18/mo $29/mo emails sent Solopreneurs with a large dormant list. Bills by sends, not contacts.
GetResponse Yes 500 · Limited sends, no automations $19/mo $54/mo $79/mo $174/mo contacts Affiliate marketers and course creators wanting webinars + email + funnels in one bill.
ActiveCampaign No $19/mo $99/mo $189/mo $389/mo contacts Solo operators with sales pipelines and multi-branch automation needs.
Mailchimp Yes 250 · 500/month $26.5/mo $75/mo $110/mo $270/mo contacts Established brands that already use the wider Intuit stack.
Omnisend Yes 250 · 500 emails/month $16/mo $65/mo $115/mo Needs verification contacts Solo Shopify operators wanting deeper flows than Klaviyo's free tier.
Klaviyo Yes 250 · 500 emails/month $30/mo $100/mo $150/mo $400/mo active profiles Shopify stores doing $50K+/yr where flow revenue justifies the cost.
Campaign Monitor No $29/mo $75/mo $117/mo $241/mo contacts Brand-led teams who care about template polish and B2B newsletters.
Moosend No $16/mo $48/mo $88/mo $160/mo subscribers Budget-first solopreneurs who want unlimited sends and basic ecom.

Per-tool detail

Tap a tool below for the full feature breakdown, source URLs we checked, and our review of that platform. Prices marked "Needs verification" are tiers we could not confirm via the platform's public pricing page on May 10, 2026 — common cause is interactive sliders that obscure exact band cutoffs.

MailerLite

Bills by subscribers · Last checked 2026-05-10

Automation
Free + paid
Landing pages
Free (10) + paid (unlimited)
Newsletter
Drag-and-drop editor on all plans. Paid newsletters and digital products on Advanced.
Ecommerce
Shopify and WooCommerce integrations. Sales tracking on paid.
Best for
Solo operators starting from zero. Free plan does not feel crippled.
Skip if
You need multi-branch automation, lead scoring, or a real CRM.
Notes
Prices reflect Growing Business tier, monthly billing. Annual saves ~10%.

beehiiv

Bills by subscribers · Last checked 2026-05-10

Automation
Scale tier ($43/mo) and above
Landing pages
Free + paid (website + custom domain on free)
Newsletter
Newsletter-first. Paid subscriptions via Stripe at 0% take rate on Scale.
Ecommerce
Limited. Digital products on Scale+.
Best for
Newsletter-first creators monetizing with paid subscriptions.
Skip if
Your business is ecommerce or you need a real CRM.
Notes
1k subs free on Launch. Scale plan is flat $43/mo through 10k. Newsletters created primarily for affiliate marketing are prohibited per AUP — occasional affiliate links are tolerated.

Kit

Bills by subscribers · Last checked 2026-05-10

Automation
Free (1 basic) + Creator (unlimited visual)
Landing pages
Free + paid (unlimited landing pages and forms)
Newsletter
Creator-first. Built-in Stripe checkout for digital products and paid subs.
Ecommerce
Sell digital products and subscriptions on all plans.
Best for
Writers, course creators, paid newsletters with the Creator Network bonus.
Skip if
Shopify ecommerce, B2B sales pipelines, or magazine-style HTML emails.
Notes
Creator plan. Higher-tier prices pulled from Kit's pricing slider; verify exact 5k+ tiers on the live page. Affiliate links allowed alongside original content; 100% affiliate-driven newsletters are not permitted.

Brevo

Bills by emails sent · Last checked 2026-05-10

Automation
Free + paid (advanced on Business)
Landing pages
Business tier
Newsletter
Drag-and-drop newsletter editor on all plans. SMS and transactional add-ons.
Ecommerce
Native Shopify, WooCommerce, Magento. Abandoned cart on paid.
Best for
Solopreneurs with a large dormant list. Bills by sends, not contacts.
Skip if
You want a polished editor or deep automation. Editor is dated.
Notes
Bills by email sends. Price columns assume ~4 sends per contact per month: 1k subs ≈ 5k sends, 25k subs ≈ 100k sends. Affiliate-only content restricted; affiliate links inside legitimate newsletters are tolerated.

GetResponse

Bills by contacts · Last checked 2026-05-10

Automation
Starter (1 workflow), Marketer (unlimited)
Landing pages
Starter and above
Newsletter
Premium paid newsletters on Creator tier. Webinars on Marketer+.
Ecommerce
Abandoned cart, promo codes, ecommerce automations on Marketer+.
Best for
Affiliate marketers and course creators wanting webinars + email + funnels in one bill.
Skip if
Shopify-native flows or a writer-only audience.
Notes
One of the most affiliate-friendly mainstream ESPs. 18% annual / 30% biennial discount available.

ActiveCampaign

Bills by contacts · Last checked 2026-05-10

Automation
All paid plans (Plus unlocks unlimited actions)
Landing pages
All paid plans
Newsletter
Email campaigns on all tiers. No native paid-newsletter Stripe billing.
Ecommerce
Shopify, WooCommerce, Square integrations on all tiers. Deeper ecom on Plus+.
Best for
Solo operators with sales pipelines and multi-branch automation needs.
Skip if
You only send a weekly newsletter. Overkill below 5K subs.
Notes
14-day trial only — no permanent free plan. Annual ~20% off.

Mailchimp

Bills by contacts · Last checked 2026-05-10

Automation
Essentials (limited). Standard (advanced multi-step).
Landing pages
Free + paid
Newsletter
Newsletter editor on all plans. SMS add-on on Standard+.
Ecommerce
Shopify, WooCommerce, Stripe integrations. Abandoned cart on Standard+.
Best for
Established brands that already use the wider Intuit stack.
Skip if
You are an affiliate marketer. Hard prohibition in their AUP.
Notes
AUP explicitly prohibits affiliate marketing. Bills you for unsubscribed contacts unless you manually archive them — known cost trap. Annual ~20% off.

Omnisend

Bills by contacts · Last checked 2026-05-10

Automation
Free + paid (workflows on all). SMS/push on Standard+.
Landing pages
Free + paid (signup landing pages on all)
Newsletter
Newsletter editor on all plans. Ecom-templated.
Ecommerce
Shopify-native. BigCommerce, WooCommerce, Wix. Abandoned cart, browse abandonment, product blocks.
Best for
Solo Shopify operators wanting deeper flows than Klaviyo's free tier.
Skip if
You're a content creator or B2B service business.
Notes
5k/10k tier prices pulled from third-party sources; official site uses an interactive slider. 25K tier could not be confirmed via public sources — verify on their calculator. Affiliate stance not explicitly stated in public AUP.

Klaviyo

Bills by active profiles · Last checked 2026-05-10

Automation
Free + paid (flows on free)
Landing pages
Needs verification (forms and embeds, not full landing pages)
Newsletter
Newsletter editor on all plans. Product-focused templates.
Ecommerce
Shopify-native (deepest). Predictive analytics, abandoned cart, browse abandonment, product recs.
Best for
Shopify stores doing $50K+/yr where flow revenue justifies the cost.
Skip if
You are an affiliate marketer or content creator. AUP restricts primary-purpose affiliate.
Notes
Bills on TOTAL active profiles (not just emailed) since Feb 2025. No annual discount on self-serve plans below ~$2K/mo spend.

Campaign Monitor

Bills by contacts · Last checked 2026-05-10

Automation
Lite (basic). Essentials (unlimited).
Landing pages
Premier only (or $10/mo Website Builder add-on)
Newsletter
Drag-and-drop editor. A/B testing on all plans.
Ecommerce
Limited. Integrations only — not a focus.
Best for
Brand-led teams who care about template polish and B2B newsletters.
Skip if
You are an affiliate marketer or run ecommerce. AUP prohibits affiliate marketing.
Notes
Lite tier bands: $13 (0–500), $47 (501–2.5k), $75 (2.5k–5k), $117 (5k–10k), $241 (15k–25k). 1k figure is interpolated within the 501–2.5k band. AUP Section 4.C.i lists 'affiliate or multi-level marketing' as prohibited.

Moosend

Bills by subscribers · Last checked 2026-05-10

Automation
All paid plans (Pro includes full workflows)
Landing pages
All paid plans (Pro tier+)
Newsletter
Unlimited sends across paid tiers. AI subject lines and product recs.
Ecommerce
Product recommendation AI. Shopify, WooCommerce, Magento. Abandoned cart.
Best for
Budget-first solopreneurs who want unlimited sends and basic ecom.
Skip if
You need a permanent free plan or top-tier deliverability on cold lists.
Notes
Pro tier monthly rates. 20% annual discount available. Moosend runs its own affiliate program and is broadly affiliate-friendly.

How we built this database

Pricing pulled from each platform's official pricing page on May 10, 2026. Where official pages use interactive sliders that obscure exact values, we corroborated against published third-party reviews (emailtooltester, emailvendorselection, sendx, sender) and the platforms' help docs. USD monthly billing unless noted. Annual discounts called out per tool. Affiliate-link policy verified against each platform's Terms of Service or Acceptable Use Policy.

  • Pricing source. Each platform's official /pricing page on May 10, 2026.
  • USD monthly billing. Annual discounts are noted in the per-tool details, not the headline price.
  • Subscribers vs contacts vs sends. The "Bills by" column flags how each platform meters. Brevo bills sends, Klaviyo bills active profiles, the rest bill contacts.
  • "Needs verification" cells. Honest gaps. We refuse to invent a price.
  • Update cadence. Quarterly review or sooner if a vendor announces a pricing change. See our methodology for the full process.